Marketing Plan Essay Example | Topics and Well Written Essays - 1500 words - 6

Marketing Plan - Essay Example forms of senior citizens day care Centre’s since the 1970s which are defined as community-based programs that are designed to meet the needs of minimally impaired adults through an individualized plan of care for part of the 24-hour day. According to the 2000 census, there are 3,407 senior citizens day care centers operating in the United States, serving primarily people with dementia (including Alzheimers disease) and the frail elderly who do not have dementia though experts suggest that this number is fast going to rise as more and more people require and seek these services, (Lakdawalla, Bhattacharya, Goldman, & National Bureau of Economic Research, 2001) The Sunset Senior Citizens Daycares mission is to provide a program of social, recreational, and health activities and services in a group setting that will keep our clients as comfortable as possible and at the same time caring for their immediate individual needs In the recent past, the demand for senior citizens day care centres has considerably grown. The lifestyles of the population has changed making the people need care at significantly early age thus the need to have more of this centres. This makes a venture such as opening this centre economically viable. In recent years, the age at which people adult day care services has considerably become lower as a result of the lifestyle diseases among other things. Therefore it seems that people age faster they did before. Family structures are also evolving and people prefer to have their aging loved ones cared for in these centres so that they get a chance to go make a living, (Kane, 1986). The technological environment changes rapidly and therefore people’s needs also follow these trends. The clients will need a variety of foods that are healthy and at the right times. They will also need to be entertained with activities like playing cards or board games and also scheduling activities such as bowling or even tennis if it is available. Other